Who We Are

Kelly O’Connor

Co-Founder

Kelly began her early career as receptionist at McDonald’s Corporation, a Fortune 500 company, and rose to her most recent role as Head of the Executive Office at LegalZoom. Kelly built a successful line of work by leaning into grit, heart, and a relentless drive to learn and grow into a world class business partner. She’s worked alongside C-suite leaders in tech companies like Intuit—earning the first executive assistant in the company's history to receive the title of “Game Changer” and her most recent achievement landed her on the NASDAQ podium as she helped LegalZoom become a publicly traded company. 

In 2022, Kelly’s path shifted dramatically when she was diagnosed with breast cancer. After completing treatment, she turned her experience into purpose—founding What Next Wellness, a nonprofit dedicated to supporting women through the emotional and mental challenges of cancer recovery. 

Now, Kelly is stepping beyond cancer and channeling her passions back towards the corporate sector she knows best as Co-Founder of Elevated Assistants. With deep expertise in strategic partnership, predictive thinking, and culture building she is on a mission to help assistants unlock their potential to become strategic powerhouses and business partners.

Samantha Rembo

Co-Founder

Samantha Rembo is a global executive and leadership strategist with over two decades of experience architecting talent programs that unlock human potential and transform organizational performance. As Co-Founder of Elevated Assistants, Samantha brings her extensive background in executive coaching, leadership development, and global program design to redefine the role of the Executive Assistant—elevating it into a strategic partnership that strengthens executive impact and shapes company trajectory.

Prior to launching Elevated Assistants, Samantha held senior leadership roles at Couchbase and Intuit, where she led global teams across talent acquisition, employee experience, learning and development, and customer experience. She has built award-winning programs that empower high-performing leaders, optimize organizational culture, and drive measurable business growth. Her innovative work has earned accolades including the Bill Campbell Coach’s Award, recognizing her commitment to coaching, inclusion, and mental health awareness.

With a master’s in Organizational Psychology from Columbia University and a coaching certification from the Quantum Coaching Academy, Samantha blends academic insight with practical expertise. Her passion lies in helping others build capability and confidence—whether it’s through designing executive leadership experiences, coaching emerging talent, or scaling impactful learning ecosystems.

At Elevated Assistants, Samantha is on a mission to build the next generation of executive assistants—strategic, confident, and indispensable. By investing in their development, she believes we don’t just support executives—we amplify them.